Market entry & growth strategy

Market entry & growth strategy

Country and market entry strategy

There are many ways to enter a foreign market. These include direct export, licensing, franchising, establishing a partnership (through a joint venture (JV) or strategic alliance) or acquiring a local business. As an alternative, you can also locate the production by setting up greenfield activities.

Various factors influence the optimal strategy, including the products / services provided to the market, local framework conditions, transportation costs, competitive landscape and availability of local partners and / or acquisition targets. In order to maximize your chances of success, it is important to prepare the optimal path to the market and to use local insights.

Our services:

  • Optimal market-entry-strategy definition
  • Drafting a roadmap for implementation (critical success factors, milestones, timing, budgets)

Business and financial plans

Creating a business and financial plan gives your business insight into the planned costs, risks and returns. Through early planning, you can minimize risks.

Our services:

  • Support in business plan preparation that describes the technical, commercial, operational and legal aspects of a market entry / growth strategy or investment.
  • Financial overview (P & L, Capital expenditures (CAPEX) / operating expenses (OPEX) and Return on Investment (ROI)
  • Investment memorandum for accepting outside capital or equity

Legal framework & audits

In order to define your optimal market entry strategy, an evaluation of the local legal framework is indispensable. This considers the specific business needs of your business, the industry in which you operate and the location where you plan your business activities. The assessment includes the identification of options related to various legal forms and the analysis of advantages, disadvantages, limitations and limitations in relation to them.

Our services:

  • Legal framework assessment
      • Foreign direct investment regulations
      • Registration requirements (legal and tax implications and obligations of the company)
      • Possible import / export restrictions and restrictions
      • Capital import requirements
      • Availability of possible preferred directives
      • (In) direct domestic taxes and tariffs that are relevant to the operation
      • Employment / transfer of managers and employees
      • Rules for accounting systems and principles
    • • Audits
      • To establish company types
      • Location in different types of development zones (normal zone vs. bonded logistics park)
    • •Asessment of the familiarization process
      • Critical requirements and approvals to be granted
      • Preparation of documents
      • Approval procedures for offices and organizations
      • Timeline of application and approval

Frequently asked questions

Do you have questions about our services? We have compiled the most frequently asked questions and answers for you.